Steak au poivre
25 min · serves 2 · 7 adverts left behind
How it works
Pinch it. Cook it. Share it.
Pinch it
Found a recipe you love? Pinch it. Paste the link to a recipe site, a YouTube video or your own notes.
Cook it
In under a minute it's a clean recipe with ingredients, steps, times and a photo, on a calm page made to cook from.
Share it
Send it to anyone as a link. It opens in their browser, no app or account needed.
Import
Any recipe,
from anywhere.
Food blogs bury the recipe under adverts, pop-ups and someone's holiday. Paste the link and you get just the recipe: ingredients, steps, times and the photo.
Recipe sites and blogsThe recipe, minus everything around it.
YouTube videosIt reads the captions, and watches the video when they skip a step.
Notes and messagesPaste Nan's recipe from an email and it comes out neat.
Add a recipe
- Reading the page
- Found 9 ingredients
- Tidied up 6 steps
- Left out 6 adverts and the life story
Thai coconut curry
40 min · serves 6
- 600 g chicken thighs
- 400 ml coconut milk
- 3 tbsp red curry paste
- 1 bunch Thai basil
Ready in 40 seconds
Fried chicken sandwich
Cook for 8- 1Whisk the buttermilk, hot sauce, salt and pepper.▶ 1:12
- 2Rest the thighs in the marinade overnight.▶ 2:40
- 3Fry at 175°C until deep golden, 12 to 14 minutes.▶ 6:05
Your tip: double the hot sauce, and toast the buns in the chicken fat.
Cooking
A page made for the kitchen.
No scrolling past a story with floury fingers. Just the recipe, laid out to cook from.
The video, step by step
Tap a step and the video jumps to that moment.
Cooking for more?
Change the servings and every amount follows.
Your tips, saved
The little touches you add each time, there for next time.
Screen stays on
No more waking the phone with your elbow.
Plus nutrition per serve, from the recipe or worked out when you ask.
Plan and shop
Plan the week. Shop in one go.
Put recipes on the days you'll cook them and your shopping list writes itself, sorted by aisle, so you're not doubling back for the coriander.
- One list for the week
- Two recipes need onions? You see them once, added up.
- It knows your pantry
- Tell it what you always have and the salt stays off the list.
- Extras in a few letters
- Milk, bin bags, chocolate. Start typing and it's on.
This week
Shopping list
7 items
Fruit and veg
- 250 g mushrooms
- 2 brown onions
- 1 bunch Thai basil
Meat and dairy
- 2 sirloin steaks
- 600 g chicken thighs
Pantry
- 400 ml coconut milk
- 200 g dark chocolate
Works with your AI
Bring your AI into the kitchen.
Connect Claude or ChatGPT and just ask. It can find a recipe, plan your week and so much more:
- "What haven't we cooked in a while?"
- "Plan three quick dinners for next week"
- "Save the recipe we just came up with"
- "Tick the milk off the shopping list"
Share
Share it without the sign-up.
Send any recipe as a link. It opens in their browser with the photo and title showing in the chat, and asks nothing of them. No app, no account, no "join to continue".
Cook togetherInvite your partner or housemates to your kitchen. You share recipes, the week's plan and one shopping list.
MumMessages
Here's that tart you asked about
Made it for Sunday. Didn't need to sign up for anything!
The little extras
Honest about guessesIf an import had to guess a time or an amount, it's marked for you to check.
Make it your ownEdit anything, or write a recipe from scratch, groups and photos included.
On your phoneAdd it to your home screen and it opens like an app, in light or dark.
Questions
Why "Pinch of"?
A pinch is the little touch that makes a dish yours. That's what we want this to be in your kitchen: small, and quietly making things better.
Which sites does it work with?
Most recipe sites and blogs, and YouTube. If a site won't let us in, copy the recipe text and paste it instead.
Do people I share with need an account?
No. A shared recipe opens in any browser. Only people you invite into your kitchen need to sign up.
Can I change a recipe after I import it?
Yes, every part of it. Swap ingredients, rewrite steps, add your tips. The link to the original stays on the page.
Which AI assistants can I connect?
Claude, ChatGPT and other assistants that can add a connector. You approve it once in Pinch of, and can disconnect it in Settings.
What does it cost?
[Pricing to decide]
Bring your first recipe over in under a minute. Your future self, mid-cook, will thank you.